Who we are



Simon is an accomplished Customer Experience strategist and Agile practitioner. His experience spans public, not-for-profit and commercial sector organisations. He has worked for leading brands including Barclays, Aviva, Business Link and Government Digital Service.

Simon believes that the challenge of student experience management will ultimately help educational to assert their heritage and values. But that will only happen with honest and thoughtful approaches to experience management that are focussed on student needs, but that recognise that students are more than just “customers”.


John is a highly experienced Customer Experience practitioner and consultant with a particular expertise in crafting pragmatic customer-focused strategies. Previous consulting clients include, BT, ABN Amro, UBS Tokyo, Somerfields, Morrisons, Currys, BP, HBOS, BAA, Friends Provident and Shell. As well as holding several senior consulting roles, John was also the customer experience manager for GHL (now part of Barclays). Prior to consulting John was a marketing manager for the Royal Mail.

John has also written several articles on socio-economic issues for various national publications including the TLS and The Guardian. He has a first degree from Cambridge University and an MBA from Cranfield University. John believes that whilst students should not be regarded as simply customers in a transaction, the idea of ‘value’ needs to be recognised and measured against both tangible and emotional expectations.